The Development Of Psychology As A Scientific Discipline Philosophy Essay

The Development Of Psychology As A Scientific Discipline Philosophy Essay One of the most notable figure in the development of psychology as a scientific discipline is RenÄâ€Å" Descartes, a French philosopher and mathematician. Descartes was most recognized as a proponent of dualism which supported the idea that all reality can be divided into two vivid and distinct entities: mind and matter. Descartes distinguished himself from other philosophers in that he proposed an existing link or interaction between mind and matter called interactionism. This was the key development in psychology as a scientific discipline because it led to two key principles in psychology introspectionism and behaviourism. Despite Descartes emphasis on the rationalism which is the pursuit of truth through the process of reasoning, John Locke, the British first empiricist, suggested that empiricism which involves the pursuit of truth through observation and experience is the preferred method of investigation. Being the pioneer to define self through a continuity of consciousness, Locke postulated that the mind was a blank slate of tabula rasa. Contrary to Descarts cartesian philosophy, he believed that we were born without innate idea and that the knowledge is instead measured only by experience derived from various sense perceptions. Yet, some of the information attained from our senses is subjective and non-trustworthy while some are objective and trustworthy. He put great emphasis upon the belief that our knowledge of complex experiences were made up from the links between simple and primary sensations. This idea was further developed by David Hume, a Scottish philosopher, known especially for his philosophical empiricism and scepticism. Yet, there was a slight difference from Lockes argument. While Locke wrote of innate ideas, Hume introduced the concept of perceptions which consisted of impressions and ideas and strove to develop a total naturalistic science of man that examined the human nature on a psychological basis. To Hume, impressions were the most important perceptions because they were derived directly from observations. He strongly believed that only empirically derived content are valuable and trustworthy. Thus, he developed positivism the philosophy of science rooted on the view that data derived from sensory experience and that logical and mathematical analysis of such data produce all authoritative knowledge. In contrast to the empiricists, George Berkely, an Anglo-Irish philosopher proposed that our knowledge comes from the inferences derived from experience through our senses instead of simply coming from direct experiences. His notable achievement of the advancement of the theory called immaterialism or subjective idealism which denies the existence of material substance. In contrast, this theory contends that objects are only ideas in the perceivers minds hence cannot exist without being perceived. A Scottish philosopher, Kames Mill then further developed on the idea and moved the focus from animism to materialism which is a belief that truth can be founded only after a thorough understanding of our physical world. The assumption that Mill insisted was that humans and animals were basically the same that both were entirely physical in their outer look and were totally subjected to the physical laws of the universe. Though agreed in essence with Descartes primary approach in understanding the human body, Mill was against the concept of an immaterial mind. Later on in the mid-1800s, a German physiologist, Wilhelm Wundt, used scientific research methods to investigate reaction times and his book, Principles of Physiological Psychology illustrated many of the main connections between the science of physiology and the study of humans thought and behaviour. The opening of the worlds first psychology lab at the University of Leipzig in 1879 marked the official beginning of psychology as a distinct scientific discipline. Wundt maintained that psychology is a study of humans consciousness and intended to apply as many experimental methods as possible to investigating and understanding internal mental processes. Though his use of introspection is seen as a non-trustable and non-scientific method today, his early work during the days helped to kick-start a stage for future experimental methods and hence was significant in the development of psychology as a scientific discipline. One of the Wundts most famous student, Edward B.Titchener went on to develop amd found psychologys first major school of thought and proposed the idea that human consciousness can be broken down into smaller parts via introspection. He was one of the most prominent structuralist. While structuralism was notable for its emphasis on science research, its methods were less convincing, unreliable, limiting and subjective. The concept essentially died when Titchener passed away in 1927. In response to structuralism, functionalism, an American perspective which was largely influenced by the work of William James and the evolutionary theory of Charles Darwin emerged. Functionalists sought for explanation for the mental processes in much systematic and accurate way. Instead of focussing on the elements of consciousness, they focussed on its purpose. This brings psychology a step closer to scientific discipline by placing great emphasis on systematic research method. In early 20th Century, another major school of thought known as behaviourism rose to dominance. It was a significant change from the past theoretical views. In fact, it was aimed to transform psychology into a much scientific discipline by solely emphasising on observable behaviour. It was started by Ivan Pavlov and two of the strongest advocates were John B.Watson and B.F. Skinner. However, behaviourism does not encourage scientific psychology. Among all, the concept of empiricism developed by philosophers John Locke and David Hume was the most significant leap in the development of psychology as a scientific discipline.

Richard II in William Shakespeare Essay -- Hero Richard II Shakespeare

Richard II in William Shakespeare The plays of William Shakespeare are generally easy to categorize, and the heroes of these plays are equally so. However, in the history play Richard II, Shakespeare’s king is more ambiguous than Hamlet or Romeo– there is no clear cut answer to whether Richard II is a tragic hero... or simply a tragedy. Historically, Richard II was crowned at a very young age, forced into the role of monarch, and thrust without hesitation into the murky world of political intrigue, which perhaps lends his character sympathy because he had no choice in his fate. However, despite his forced role in life, Richard II seems to rely on the concept of divine right to secure his throne, making no effort to sustain it once it is â€Å"irrevocably† his. Richard II is both the tragic hero and the tragedy– simply playing the role of King for the majority of the play, but only coming into his own after he is deposed, and only then to fight for his own existence. From the beginning of the play, Richard II is apathetic at best in his royal role. By exiling Bolingbroke and...

Milton and Cavendish: Faithful Realists :: Paradise lost Blazing World

Milton and Cavendish: Faithful Realists Inquiries regarding the nature and acquisition of knowledge, coupled with the monumental question of whether human beings are capable of accruing knowledge–the philosophical study of epistemology–has roots buried in antiquity: Genesis, to be exact. Great thinkers of the Western tradition have both accepted and rejected components of Old Testament lore; Platonic and Aristotelian philosophers have indeed battled for centuries over the way in which reality is understood. Following Aristotle’s teachings, the empiricists and Enlightenment thinkers regarded the processing of sense and experiential data as the surest way to unlock truth. Plato’s adherents, however, figures such as Immanuel Kant, deemed the human intellect a leaky and misguiding faculty, not quite efficient in comprehending truth. John Milton and Margaret Cavendish, the reigning theological epistemologists of the 17th century, pondered the nature of divine reality, the role of human rationality in understanding God’s master plan, and the means by which that plan is (and should be) grasped by the human race. Both Milton and Cavendish have declared in their works, Paradise Lost and The Blazing World, that reason as a means to arrive at ultimate truth is insufficient; in the end, faith is the only tool with which human beings acquire proper knowledge. After an initial reading of The Blazing World, one would assume Cavendish ranked reason above faith, parting ways with Milton; the Empress in the tale is nearly obsessed with scientific inquiry. Upon close analysis of the text, however, it becomes evident that Cavendish’s message is complementary to Milton’s. This is not to say that either Milton or Cavendish were pure theologians in their world view, placing no value on science or logic; rather, both found a measure of importance in the findings of contemporary science and consequently instilled in their literary protagonists curiosity about the laws of the universe. It was just such cosmic curiosity that plagued thinking individuals of the Renaissance period. As Europe slowly developed a flavor for scientific inquiry, well guarded theological dogmas were threatened; the mid 1600s was indeed a time of questioning long established religious and political doctrines. While grappling with the emerging debate of reason versus faith, Milton and Cavendish offered philosophical fictions heralding the supremacy of the latter. Characters in the authors’ works discover that reason, untempered by belief in divine truth, is dangerous. Cavendish’s Empress of the Blazing World, for example, is a tyrannical ruler who demands that her subjects uncover the secrets of the natural world.

Male and Female Travelers Essay -- Compare Contrast Gender Writing Na

Male and Female Travelers While reading Helen Maria Williams' "A Tour in Switzerland" and William Coxe's "Sketches of the Natural, Civil, and Political State of Swisserland," I find myself captivated by Williams' description of the Rhine Falls, while feeling indifferent by Coxe's account of the same landscape. It strikes me how much the Rhine Falls influences Williams' emotions and her avid imagination, yet it seems to have a subtle effect on Coxe. In her introduction, Williams mentions that "the descriptive parts of this journal were rapidly traced with the ardour of a fond imagination, eager to seize the vivid colouring of the moment ere it fled, and give permanence to the emotions of admiration, while the solemn enthusiasm beat high in [her] bosom" (vol. I, i). Coxe, on the other hand, seems to approach all that he sees with a detached attitude - he is simply there to observe the scenery, not dwell emotionally and spiritually within it. The obvious differences between Williams' and Coxe's approach towards the Rhine Falls show the contrast between what female and male writers value the most in their travels. Williams easily immerses herself into the magic of the moment in front of the Rhine Falls, while Coxe shows a more aloof reaction towards the Rhine Falls, preferring, instead, to observe the Rhine Falls and its surrounding areas as a whole. Both Williams and Coxe approach Switzerland differently. Before traveling to the Rhine Falls, Williams already has preconceived expectations and fantasies about what Switzerland is like: "I [am] going to contemplate that interesting country, of which I have never heard without emotion! - I am going to gaze upon images of nature, images of which the idea has so often swelled my ... ...s more on how the landscape will benefit them intellectually. For example, William' encounter with the Rhine Falls results in her developing an attachment to the majestic grandeur of the cataract, and she feels the cataract possesses a power that is far beyond the comprehension of mankind. Coxe, on the other hand, maintains a detached attitude towards the Rhine Falls. To Coxe, the Rhine Falls is only one of the objects that make up the sublimity of the landscape. Works Cited Coxe, William. Sketches of the Natural, Civil, and Political State of Swisserland. A Series of Letters to William Melmoth, Esq. London: J. Dodsley, 1779. Williams, Helen Maria. A Tour in Switzerland. A View of the Present State of the Government and Manners of Those Cantons: With Comparative Sketches of the Present State of Paris, 2 vols. London: G. G. and J. Robinson, 1798.

Major Factors for a Successful Exhibition Essay

Visitors are the lifeblood of any successful exhibition. Exhibitors expect to meet visitors so they can do business with. Organizers need visitors to visit their exhibitions’ so they can encourage exhibitors to join their exhibitions, therefore making positive financial returns. On the 28-31 October this year, the HKTDC will organize an international furniture fair at the Hong Kong Convention and Exhibition centre. The most successful companies in this exhibition will be the ones that take advantage of the knowledge the event organizers have to offer, and then successfully communicate that knowledge to the project team that will design all the elements that will be present within the display booth. Other factors for a successful exhibition in the eyes of the exhibitor include but not limited to the following †¢Establish meaningfully goals, and come up with a strong and reliable strategy that will achieve your goals. †¢Put into practice powerful and unforgettable marketing initiatives before, during, and after the exhibition. Choose the best type of exhibit display booth that meets your goals and promotional needs as well as your budgetary requirements. †¢Effectively make use of display accessories, banners, graphics, lighting, booth design, and materials to heighten visibility and drive sales. †¢Hand out Promotional products that complement your company image. †¢Ensure those working the show are well trained to fully represent your company, generate leads, and secure sales. Through the eyes of the organizer the key factors of a successful exhibition is when all the exhibition goals have been achieved or completed. Some of those goals I have listed below †¢Pre-promotional strategy as meet it objectives by providing enough interest in the exhibition †¢All the allocated floor space as been taken up by exhibitors †¢Visitors count by surpassed the expected amount †¢Feedback from exhibitors is good and bookings are taken for the following year †¢Nothing unexpected happens †¢When organizers receive recognition for their exhibition A well organized event will enhance awareness, help to capture new business leads and advance customer relationships

“Houzit” Marketing management plan Essay

Marketing objectives The market for home-wares in Brisbane is estimated last year at $175 million per annum with an anticipated growth rate of the percent in the coming year. Here I outline the following marketing objectives: 12% market share (up from 11%) Increase in sales by 8.5% over last year’s result No expansion stores are planned during this phase of consolidation and on average the stores achieved $24,680 per week for the year. Marketing activities Here we present the marketing activities that show potential for the organization’s growth in seasonal demand that occurs during this period. Increased marketing – focus on magazine advertising and PR In-store promotions– in-store displays will feature advertising visuals and ink the featured products with other areas in Houzit’s assortment. Web based promotions- the company’s web page will also carry the advertising visuals on the home page and will use the PR copy in article marketing on popular article content sites. The webpage will be targeted towards the key words found in the PR article and featured in the advertising of ‘stylish bathroom’ and ‘exotic mirrors’. These keywords will also be secured via pay-per-click traffic directing. Focus in bathroom fittings and mirror categories with linkages to the other two categories of bedroom fittings and decorative items. Key driver in achieving the marketing objectives is through the opportunity of having advertising space together with a PR write up in one of the leading home-ware magazines and their website. For the next six months the marketing plan calls for increased marketing to match the growth in seasonal demand that occurs during this period. Integration of organizational activities Advertising visuals and links will be displayed throughout at Houzit’s assortment and web homepage. Company Web address line of ‘Find us at http://www.houzit.com’ will be displayed on all materials. PR copy- used in article marketing on popular article content sites. The webpage will be targeted towards the Key word throughout. These keywords will also be secured via pay-per-click traffic directing. Distribution and pricing Online retailing a new distributional channel- Company have decided to update the webpage so that the customers can order and pay online. The Price of imports will be monitored against competitors and exchange rate on daily basis because imports were usually an area of high margins for the company and any loss there could be a serious issue. KPIs Market share = store sales/total estimated market sales Marketing cost of customers acquisition = cost of marketing / Total new business acquired Delegation of roles and responsibilities Marketing manager – enjoy taking responsibility for the in-store promotions because it keeps me connected with key personnel and trend in merchandise category sales. Tony – he is a specialist search engine optimizer and webpage designer Marie – advertising /PR Lamberts consulting – market research and marketing audits Communication Strategies Marketing communications is a rather generic term for a very important function of marketing. Communicating and disseminating information has become increasingly important. While public relations are a form of marketing communications, the role encompasses much more, including content development, product positioning and brand messaging. Thus we will use the below methods to communicate effectively:- 1. Shared emails 2. Formal meetings 3. Informal meetings 4. Team visits – stores 5. Progress chart Assessment Task 2 – Case study analysis Staffing support plan Strategies: 1. Setting goals Will organise weekly meeting by providing to employees where can achieve greatest return that to work toward and has the potential to increase productivity in the workplace. 2. Providing Feedback We believe that consistent feedback from mentors and coaches not only helps improve employee performance, but it ensures employees are not caught off guard when disciplined for poor performance. 3. Celebrations and Rewards Celebrations and rewards will build respect for the mentor or coach and help employees see that the individual is not only there to criticize but also to share in employee success. 4. Collaboration Managers will provide for new employees to collaborate with as they begin working with a Houzit. I believe that managers help employees learn to navigate an organization and how to complete tasks effectively. Resources Marketing outcome model: ROI – Return on investment Feedback Providing the feedback using the Star model: An easy way to remember the elements of effective feedback is to use the acronym STAR. ST – Situation or Task. What was the problem, opportunity, challenge or task? A – Action. What was said or done to handle the situation or task? Remember to provide developmental feedback and areas for improvement. R – Result. What was the impact of the employee’s efforts, and how did their actions influence the end result? Here’s an example of using the STAR model to provide positive feedback. ST – â€Å"Thanks for completing the spreadsheet on resource allocation I requested.† A – â€Å"You provided all of the data I asked for and got it to me on time.† R – â€Å"I was able to bring the data to a  planning meeting with our director, where we used it to create a strong resource plan for next term.† Scenario 1 One-on-one coaching will include Role-play activities Testing and reviewing answers Meetings to encourage the employee to perform and homework in which answers are reviewed The manager provides the individualized coaching to her employee. May set up a time line with preset intervals to review progress Scenario 2 Performance measurement and Corrective actions such as: Ask the employee to rate themselves Provide a written performance review to the employee Make sure that can back up any positives and negatives with specific examples Conduct a review meeting within 48 hours of the written performance review Note and file any employee comments and then ensure that the final version goes on file. Customise the one-on-one coaching template of Houzit company’s requirements and hand to employees to complete prior to a performance review. Identifying weaknesses: To evaluate our employees’ weaknesses we will consider factors such as: Tardiness Communication problems Lack of enthusiasm or drive Poor comprehension of materials or program Difficulty getting along with others. We will work with each employee to come up with measurable goals for improvement. For example: devise a system to track each employee’s progress and check in regularly. If an employee has a problem with attendance or tardiness, for instance, create an attendance chart and offer positive reinforcement, such as praise or recognition for good attendance each week. For employees with technical problems or a lack of understanding, offer training on computer programs or systems. Other ways to track employees’ progress may include having employees keep track of their daily or weekly  sales numbers. For more subjective areas, such as people skills, consider holding office seminars on topics such as diversity, compromise or communication or paying for employees to attend training. Offer incentives for the training — such as lunch for all participants or a certificate. Assessment Task 3 – Marketing performance report Marketing objectives The estimate for home-wares is currently $199 mln p.a up from $175 mln This year’s predicted growth 10% and expecting to continue for the next 5 years Average weekly sale has grown $28,200 although expectation was 8.5% growth on $24,680 Market share targeted 12% Last 6 months marketing expenditure: Advertising- $250,000 PR- $30,000 In store promotion- $60,000 Internet marketing-$100,000 The cause of the profit increase was we have successfully implemented the new strategies by actively engaging to achieve the marketing objectives. There was a seasonal demand that occurred during the last year by giving growth in share from10-12%. Increase in share will be remained in next force able 5 years, which is giving more opportunity to Houzit stay in the market specifically continue to focusing on magazine advertising and PR, together with in store promotions. Also, we should invest more on web based promotions in the next marketing period. With a growing market we should maintain the market share to bring to the Houzit solid and controllable growth. Targets We should maintain our high performance as much as we can. There will be a large growing increase in interstate migration consequently the home-wares and the building activity for at least next five years. REFERENCES 1. Joshi, Rakesh Mohan, (2005) International Marketing, Oxford University Press, New Delhi and New York 2. Philip Kotler, Philip.; Kevin Lane Keller (2006). Marketing Management, 12th ed.:).Pearson Prentice Hall 3. Clancy, Kevin J.; Peter C. Kriegafsd (2000). Counter intuitive Marketing. The Free Press 4. Porter, Michael (1998). Competitive Strategy (revised ed.). The Free Press. 5. Kotler, Philip.; Kevin Lane Keller (2006). Marketing Management, 12th ed. Pearson Prentice Hall 6. Ries, Al; Jack Trout (2000). Positioning: The Battle for Your Mind (20th anniversary ed.) 7. Porter, Michael (1998). Competitive Advantage (revised ed.). The Free Press

How Internet Advertising Affects the Customer Essay

The World Wide Web has emerged to be one of the greatest revolutions to business advertising and other forms of advertisements. Internet advertising is the use of the Internet on the global basis to promote and market products, brands, services, business groups or even announcements through the communication with customers online. Businessmen focused on making higher profits have put a little more emphasis on the Internet advertising and this is due to the fact that many people are accessing the Internet for their business needs (Wasiak, 2010). Electronic commerce enabled by the Internet allows business transaction to be done online. Many products are sold online through the Internet and this is because of the massive advertisement that is done on the Internet. Advertisement is one of the most crucial processes in the marketing of a product or service. It serves as a tool for making decisions on what good or service is of good quality to the consumer and the households. Some times back, advertisement was done through mass media, bill boards and use of other communication media like the television and the radio (Sheumaker & Wajda, 2009, p. 14). Most people used the magazines to get information as it was what they could afford and most customers could read the new brand products in the market through the advertisements that were being done at the magazines (Clemons, 2009). This paper explores the merits and demerits in Internet advertising as it applies to the customers and seeks to provide recommendations and suggestions for further research. How Internet Advertising Affects the Customer Introduction The modern world of information age has seen the Internet as one of the widely used forms of communication. The Internet has also modeled trusteeship among large numbers of people even those from different continents. Today, businesses can now be transacted through the Internet with much ease and fast speed. In the present world, almost three quarters of the entire world population can access the Internet. This has made Internet advertisement to become common and has benefited sellers to sell their goods and services online. Internet advertising has brought significant impacts to the consumers. It has affected the customers both positively and negatively in several ways. Of specific importance, it should be understood that Internet advertisement has really pushed the financial markets of specific nations to a higher notch and thus leading to the growth of the economy (Clemons, 2009). One of the advantages of Internet advertising to the customers is the fact that it reaches a larger audience than any other form of advertisement. Majority of individuals, particularly the customers are at the peak of Internet use to find the best goods of the best quality to purchase. As advertisements reach a large number of customers, these same customers can share the information on a certain product discovering more about the benefits or the dangers of a given product. As Wasiak puts it, â€Å"Social media has changed the way people interact amongst themselves and with their media† (Wasiak, 2010). This is common among pharmaceutical products where Internet advertisements have provided a slot for patients’ forums. This is also beneficial to product makers as they realize privileges when a large number of customers from all parts of the world are able to have a look at their product type and makes purchases. Internet advertising is perhaps the most cost effective for producers and sellers. Since Internet tools used for advertisements are increasingly getting cheaper, customers can get access to information on a variety of products from different companies and make comparisons. Internet advertisements are usually done through many ways. A website can be created about a specific company and the goods and services that it offers can be listed on that website. The producers can also program pop-up windows that are programmed to pop up whenever specific websites are opened. At the same time, Internet advertising can be done by sending customers messages to their mail boxes telling them about the benefits or the quality of a new brand of good in the market (Wasiak, 2010). While messages and the pop-ups may irritate the users of the Internet, they mean so much to willing and interested customers to have a keen look at the product or service being advertised. A good businessman is one who uses the least cost possible in the production of his goods and services. Advertisement falls under the channel of production and Internet advertising is one of the least cost effective methods of advertising. The use of other forms of advertisement like the televisions and other media has become too expensive for a rational producer and more so, it reaches only local customers. The cheapness of Internet advertising has made it to be very popular among many people in the whole world (Clemons, 2009). With the Internet advertising, many companies and producers are able to establish various statistics that can be of help to the improvement of their services and quality of the goods. This implies that all the features of the Internet advertising can be traced by the people placing those advertisements on the Internet. These features can be tested and measured and consumers or consumers can find enough data for analysis in order to establish critical information about the companies they are trading with. Some websites allow consumers of a certain product fill a form of client satisfaction and this greatly improves on product quality improvement. The improvement of the quality of products is of direct benefits to the consumers or customers (Wasiak, 2010). Customers are able to access information on the number of people purchasing a particular product, the negative responses about particular goods and services, the recommendations posted on the websites by customers and many more. This data or statistics is very necessary not only to the producers or the advertisers but also the customers. Internet advertising helps to improve the standards of advertisement as information about a particular product is available and the customer can find more about the product with just a few mouse clicks. Unlike in bill board advertisement where customers can see a new brand of a product being advertised and plan to check the details later, Internet advertising is all about a click of a mouse and everything will be at the eyes of the customer(Clemons, 2009). While Internet advertising offers significant benefits to the customers, it has the capacities to ruin the tastes and preferences of customers. Although the advantages of Internet advertising overweigh the disadvantages, specific limitations of advertising through the Internet have to be appreciated as well. For instance, the customers suffer a lot of mind torture trying to create the real picture of the goods being advertised on the Internet. An eligible customer would want to touch, feel and even taste the good before deciding to go for it in the market. This is one capacity the Internet advertising is lacking which is very vital in the convincing the mind of the customer to buy the good. This however does not really affect the sales and purchases of goods and services that are advertised on the Internet. A customer builds trust of a website and trusts whatever he or she is being told about the good or service. The choice is still for the customer to decide whether he will buy the product or not (Wasiak, 2010). During the age of the radio and television advertisements, the marketing function gained a lot of popularity (Sheumaker & Wajda, 2009, p. 114). There have been many questions as whether the Internet advertising will have a big impact on the marketing of goods and services as the radio and television advertisement did. Many people still have doubts whether Internet advertising would ever be as popular as radio and television. Perhaps it may never bring a greater impact on the customers as radio and television advertisements have done. This observation can be justified while thinking on the basis of a developing world where Internet access is still a challenge. It should be well understood that Internet access among customers is key for successful marketing. Without Internet connection, the customers will not get critical information about a particular product the customers on the choice of good to buy (Sheumaker & Wajda, 2009, p. 114). Another effect the Internet advertisements have had on the customer is that they have been so successful in the persuasion of a customer to make a first instance purchase of a good or a service. It is so clear that a consumer can opt to buy a good or even a service at the first instance he or she sees the advert on the website. This is so unlike for the bill board advertisements and other forms of advertisements. The customer can see an advert of a commodity on a bill board advert, and decide to come back for the details later. But for the Internet advertising, the customer can choose to buy the product on the first instance he or she sees the advert on the Internet (Sheumaker & Wajda, 2009, p. 116). The problem is whether the customer will come back to another time for the second time to purchase more products. Retention of a customer is one of the motives of a producer or anyone advertising a specific product. It can be difficult for one to retain a customer online, but if, the customer decides to come back or not to (Clemons, 2009). Spending time online is another effect of Internet advertising to a customer. For a loyal customer, he or she must spend most of her entire life on the Internet trying to see and compare the brand types and prices of different goods and services in order to pick the good or service with the best quality at the least cost possible. This is one effect of the Internet advertising that most customers have grown to live with. Spending most time on the Internet has its own disadvantage to the lives of the customers. It really deprives them of time to do other things or activities of their lives. This means that even some very important schedules have to be ignored and one to concentrate on other important matters. A customer is to pick the best alternative, whether to be at the Internet and try to see whatever is being advertised or attend to other social matters. Statistics show that a customer spends 5. 3 percent of his entire life on the Internet (Sheumaker & Wajda, 2009, p. 118). This is not healthy for a normal individual. Internet advertising has made work very easy for many customers and clients in getting very essential services like the booking of flights and even the booking of hotels and lodges. With the Internet advertising, a tourist in America can now book his flight in the house, book his hotel lodge in Africa in his house. This is so unlike what used to happen long time ago when Internet advertising did not exist. Had the Internet advertising not been there, tourists would be forced to reach their destination first before heading to the hotel to book for their accommodation (Wasiak, 2010). Internet advertising has made it very easy for other clients to get services done at the most convenient time possible. This has often saved a lot of time and expenses for the customer he or she could have incurred if the Internet advertising had not been there. The occurrence of Internet advertising is possible due to the fact that there are many goods that are being sold on the Internet and so many services being offered. To create an awareness of the presence of such goods and services, the producers of the sellers of such goods and services must advertise them to their online customers. Conclusion and Recommendations In conclusion, Internet advertisements have taken the storm of all business advertising in the modern world. The contributions of Internet advertising to the customers have widely been appreciated. However, while customers online have gained extensively from the Internet advertisements, there are other negative effects that the Internet advertising has brought to them. Many companies have invested intensively in Internet business advertisements so as to reap the maximum benefits brought by the technology of Internet advertising. However, security threats emanating from malicious attackers and hackers have compromised the smooth development in Internet advertisements and purchases. In some cases, there are different personalities who personify themselves as sellers online and cheat people to rob them of their money. It is not so common but when it happens it is disastrous. Despite all these, many customers have been motivated to buy online. Women most especially who used to be very afraid of using their credit cards online today they are the most leading in number to use the Internet to buy products of their choice. Companies have therefore the responsibility of improving their sites by enhancing them with antivirus software such as McAfee to keep off attackers and make customers to buy and sell online without any fear of being robbed of their money. Generally, Internet advertising has brought a lot of impacts to the customers and the consumers in general. Despite a few cases of the disadvantages of the online advertisement, it has really helped in pushing the marketing sector into higher notches. It has really facilitated trade between continents on a greater perspective as it was never expected before and this has been due to the wider audience that receives the adverts that are being posted on the Internet. Therefore, Internet advertising can be said to have helped many customers in terms of purchases and in many other positive ways.